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Many people think that after an election is over, the campaigning stops. However, this isn’t entirely accurate. While most of a public relations professional’s work on a campaign takes place leading up to election night, the job often continues afterward. Whether your candidate wins or loses, you may find yourself working with them post-election. In…

Campaigning for an election varies greatly depending on numerous factors. You may be working in a highly contested race, or you might be in an area where victory is almost guaranteed. You could have a large number of constituents to appeal to, or a smaller, more targeted group. For Marty Wilde, the campaign process for…

We’ve spent a lot of time discussing major elections and campaign strategies. This week, I want to shift the focus and talk about campaigning on a smaller scale. That’s right, today we’re going to discuss local elections. Although local elections don’t have the same visibility as national elections, they are still extremely important—and, in some…

Infographics are a great way to convey information to a wide variety of audiences. The combination of text and appealing visuals can make concepts easier to understand than text alone. Infographics don’t always have to be purely informational; they can also be persuasive and serve as powerful tools for political campaigns and other political organizations.…

This post is going to be a bit different from posts I have done in the past. This blog is about how public relations strategies are prevalent and important in political campaigns, but I feel it would be unethical of me to not address the recent 2024 election results. To be fully transparent, I am…

College Students are invested in the Election like never before Presidential elections can create many different feelings for different people. Some feel intense stress, while others are relatively unaffected. Before this most recent election, I interviewed a student at the University of Oregon, hoping to gain insight into how college students felt about the election,…

The phenomenon of using pop-culture icons in political campaigns is not new. Celebrity involvement in political campaigns can be traced back to the 1920s and possibly even earlier. In the current election cycle, specifically with the Trump and Harris campaigns, we have seen an increased reliance on celebrity endorsements. The use of celebrity endorsements can be…

In this post, I want to turn away from campaign strategy for a bit and discuss another prominent issue that public relations professionals should pay attention to in relation to political campaigns. In recent years, it has become increasingly common for CEOs of various companies to take a stand and endorse candidates for election. It is…