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Celebrity Endorsements: A Double-Edged Sword

The phenomenon of using pop-culture icons in political campaigns is not new. Celebrity involvement in political campaigns can be traced back to the 1920s and possibly even earlier. In the current election cycle, specifically with the Trump and Harris campaigns, we have seen an increased reliance on celebrity endorsements. The use of celebrity endorsements can be…
Navigating Contradictions: Elon Musk and Tesla

In this post, I want to turn away from campaign strategy for a bit and discuss another prominent issue that public relations professionals should pay attention to in relation to political campaigns. In recent years, it has become increasingly common for CEOs of various companies to take a stand and endorse candidates for election. It is…
Campaigns in the Digital Age: Comparing Strategies of Trump and Harris

Social media has become a prevalent force in everyone’s lives. We spend countless hours scrolling our feeds, finding entertainment, news, and a variety of other things to fill our time. Social media in politics has become a major factor since the 2016 presidential election and the run-up to it. As a public relations professional working in…
Increasing Voter Turn Out: Nonprofit Partnerships in Political Campaigns

One of the most important roles you will play as a public relations professional working in political campaigns is engaging with the public and your candidate to increase voter turnout. When working on a campaign, there is a lot of work that needs to be done–not only to encourage the public to vote for your candidate but also to…
The Prospect of a Third Presidential Debate: PR Strategies for Trump and Harris

As election season is in full swing, many sources provide prime examples of how public relations play a role in political campaigns. One example from September is how both the Trump and Harris campaigns handled the idea of a third debate. After the second debate, there was talk about whether both Trump and Harris would want to…
Navigating the Gray: Building your Ethical Code in Political PR

Let’s talk about ethics! As I have mentioned in previous posts, having a strong ethical code is of the utmost importance for a public relations professional working on a political campaign. What is and is not ethical in any circumstance is a gray area, which is why it is up to you to create your own ethical…