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Social media has become a prevalent force in everyone’s lives. We spend countless hours scrolling our feeds, finding entertainment, news, and a variety of other things to fill our time. Social media in politics has become a major factor since the 2016 presidential election and the run-up to it. As a public relations professional working in…

One of the most important roles you will play as a public relations professional working in political campaigns is engaging with the public and your candidate to increase voter turnout. When working on a campaign, there is a lot of work that needs to be done–not only to encourage the public to vote for your candidate but also to…

As election season is in full swing, many sources provide prime examples of how public relations play a role in political campaigns. One example from September is how both the Trump and Harris campaigns handled the idea of a third debate. After the second debate, there was talk about whether both Trump and Harris would want to…

Let’s talk about ethics! As I have mentioned in previous posts, having a strong ethical code is of the utmost importance for a public relations professional working on a political campaign. What is and is not ethical in any circumstance is a gray area, which is why it is up to you to create your own ethical…

When you think of the public relations profession, what comes to mind? Maybe you think of a company’s re-brand. Or perhaps you recall the statement that one CEO made when they got in trouble, or maybe you’re unsure what public relations even is. That’s okay! Public relations can encompass a lot of things, and the definition has evolved…